In the 1970’s Vilebrequin was introduced into the world and since then has been adored by the cool and chic, the relaxed vacationer and the fashionista alike. Seduced by these practical, comfortable shorts, their elegance and bright colours held an irresistible appeal. The sea turtle insignia now signifies the spirit of Saint Tropez and as its success grew, Vilebrequin worked with various materials and designs of exceptional quality to claim its natural place in the world of luxury.